/* Päkize feature and case study. Shared site styles stay unchanged. */
.pk-sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.pk-feature{position:relative;z-index:1;margin:70px 0 10px;padding:36px;background:#fff;border:1px solid #eae7de;border-radius:30px;box-shadow:0 18px 60px #18181808}
.pk-feature-top{display:flex;justify-content:space-between;gap:20px;align-items:center;margin-bottom:36px}
.pk-eyebrow{font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.14em;color:#5e501f}
.pk-feature-index{font-size:10px;letter-spacing:.1em;color:#737373}
.pk-feature-grid{display:grid;grid-template-columns:1.1fr 1fr;gap:32px;align-items:center}
.pk-client{font-family:Montserrat,sans-serif;font-size:30px;font-weight:900;margin-bottom:18px}
.pk-client span{display:block;font-family:Roboto,sans-serif;font-size:10px;letter-spacing:.17em;color:#737373;margin-top:8px}
.pk-feature-copy h2{font-family:Montserrat,sans-serif;font-size:clamp(25px,2.6vw,35px);line-height:1.22;letter-spacing:-.04em;margin-bottom:18px}
.pk-feature-copy h2 span{color:#786017}
.pk-feature-copy>p:not(.pk-client){font-size:16px;line-height:1.7;color:#5a5a5a}
.pk-tags{display:flex;flex-wrap:wrap;gap:7px;margin:22px 0 26px}
.pk-tags span{background:#f6f5f0;border:1px solid #eeece3;border-radius:50px;padding:6px 10px;color:#514b3a;font-size:11px}
.pk-read{display:inline-flex;align-items:center;justify-content:space-between;gap:22px;min-height:48px;padding:14px 20px;border-radius:12px;background:#F4B819;color:#151515;text-decoration:none;font-weight:700;font-size:14px;transition:background .2s,transform .2s}
.pk-read:hover{background:#ffd05c;transform:translateY(-2px)}
.pk-read:focus-visible,.pk-story a:focus-visible,.pk-story summary:focus-visible{outline:3px solid #64500a;outline-offset:5px}
.pk-feature-visual{border-radius:22px;background:#151515;color:#fff;padding:28px 24px}
.pk-visual-title{display:flex;justify-content:space-between;gap:10px;font-size:9px;letter-spacing:.08em;color:#bfbfbf}
.pk-visual-value{font-family:Montserrat,sans-serif;font-size:clamp(50px,6vw,76px);font-weight:900;letter-spacing:-.07em;line-height:1.15;margin-top:32px!important;color:#f4b819}
.pk-visual-caption{font-size:12px;color:#d0d0d0;margin:8px 0 24px}
.pk-feature-visual svg{display:block;width:100%;height:auto}
.pk-chart-dates{display:flex;justify-content:space-between;font-size:9px;letter-spacing:.06em;color:#b8b8b8;margin-top:9px}
.pk-feature-facts{display:grid;grid-template-columns:1fr 1fr;gap:20px;padding-top:22px;border-top:1px solid #353535;margin-top:24px}
.pk-feature-facts strong{display:block;font-family:Montserrat,sans-serif;font-size:27px;color:#fff;margin-bottom:7px}
.pk-feature-facts span{display:block;font-size:11px;line-height:1.5;color:#c6c6c6}
.pk-feature-note{font-size:11px;line-height:1.6;color:#6b6b6b;margin-top:25px;padding-top:20px;border-top:1px solid #eeece5}
/* Article typography and spacing are contained within this page. */
.pk-story{--pk-yellow:#F4B819;position:relative;z-index:1;padding-top:90px;color:#191919;font:400 17px/1.75 Roboto,Arial,sans-serif;background:#fff}
.pk-story .wrap{max-width:860px;padding:0 28px;margin:0 auto}
.pk-story .pk-article-hero{background:#171717;color:white;padding:44px 0 88px;text-align:left;display:block}
.pk-story .pk-back{display:inline-flex;align-items:center;min-height:44px;margin-bottom:28px;color:#ccc;text-decoration:none;font-size:13px}
.pk-story .pk-back:hover{color:#f4b819}
.pk-story .tag{display:table;font-size:11px;letter-spacing:.13em;font-weight:700;background:#f4b819;color:#191919;padding:5px 10px;border-radius:5px}
.pk-story h1{font-family:Montserrat,sans-serif;font-size:clamp(34px,5.4vw,55px);font-weight:900;line-height:1.12;letter-spacing:-.045em;margin:24px 0}
.pk-story h1 em{font-style:normal;color:var(--pk-yellow)}
.pk-story .lead{font-size:18px;line-height:1.8;color:#ddd;max-width:720px;margin-bottom:22px}
.pk-story .pk-period{font-size:12px;color:#bbb;letter-spacing:.03em;margin:0}
.pk-story .kpis{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:1px;background:#e7e3d8;border:1px solid #e7e3d8;border-radius:18px;overflow:hidden;margin:-35px 0 42px;position:relative;box-shadow:0 12px 40px #00000008}
.pk-story .kpi{background:white;padding:24px 16px}
.pk-story .kpi .v{font:900 31px/1.2 Montserrat,sans-serif;letter-spacing:-.04em}
.pk-story .kpi .v small{font-size:21px}
.pk-story .kpi .l{font-size:12px;line-height:1.6;color:#585858;margin-top:10px}
.pk-story section{padding:30px 0 14px;scroll-margin-top:120px}
.pk-story h2{font:700 27px/1.35 Montserrat,sans-serif;letter-spacing:-.035em;margin:0 0 20px}
.pk-story h2 .n{display:inline-block;font:700 13px/1.3 Roboto,sans-serif;letter-spacing:.03em;background:#191919;color:#f4b819;padding:6px 8px;border-radius:5px;margin:0 9px 4px 0;vertical-align:middle}
.pk-story p{margin:0 0 18px}
.pk-story h3{font:700 18px/1.4 Montserrat,sans-serif;margin-bottom:8px;letter-spacing:-.02em}
.pk-story .turn{background:#f7f5ef;border:1px solid #eee9dd;border-radius:18px;padding:24px;margin:24px 0}
.pk-story .turn .row{display:flex;gap:14px;align-items:stretch}
.pk-story .step{flex:1;background:white;border:1px solid #eee9dd;border-radius:12px;padding:18px;font-size:15px;line-height:1.65;min-width:0}
.pk-story .step b{display:block;font-size:11px;letter-spacing:.05em;text-transform:uppercase;color:#6b5a28;margin-bottom:7px}
.pk-story .arrow{align-self:center;font-size:25px}
.pk-story .aware{margin-top:24px}
.pk-story .aware-top{display:flex;justify-content:space-between;gap:16px;align-items:baseline;font-size:13px;margin-bottom:10px}
.pk-story .aware-top b{font:900 28px Montserrat,sans-serif}
.pk-story .aware-track{height:12px;background:#e2ded2;border-radius:20px;overflow:hidden}
.pk-story .aware-fill{width:89%;height:100%;background:#f4b819;border-radius:20px}
.pk-story .channels{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin:24px 0}
.pk-story .ch{background:#faf9f5;border:1px solid #eee9dd;border-left:3px solid #f4b819;padding:22px;border-radius:14px}
.pk-story .ch p{font-size:15px;line-height:1.75;color:#555;margin:0}
.pk-story .chart{background:#151515;color:#eee;border-radius:20px;padding:26px 24px 18px;margin:28px 0;overflow:hidden}
.pk-story .chart h3{color:white;margin-bottom:5px}
.pk-story .chart .sub{font-size:12px;color:#bababa;margin-bottom:20px}
.pk-story .chart svg{display:block;width:100%;height:auto;overflow:visible}
.pk-story .pk-chart-summary{font-size:12px;line-height:1.6;color:#bfbfbf;margin:16px 0 6px}
.pk-story details{font-size:13px;color:#ccc;margin-top:10px}
.pk-story summary{cursor:pointer;padding:11px 0;min-height:44px;color:#f4cc6b}
.pk-story table{width:100%;border-collapse:collapse;font-size:13px;margin:10px 0}
.pk-story th,.pk-story td{text-align:right;padding:8px;border-bottom:1px solid #363636}
.pk-story th:first-child,.pk-story td:first-child{text-align:left}
.pk-story .note{font-size:12px;line-height:1.7;color:#666}
.pk-story .tip{position:fixed;pointer-events:none;z-index:10000;opacity:0;border-radius:9px;background:white;color:#191919;padding:10px 14px;font-size:13px;line-height:1.6;box-shadow:0 5px 24px #0003;max-width:240px}
.pk-story blockquote{margin:36px 0;background:#f4b819;border-radius:20px;padding:34px}
.pk-story blockquote p{font:700 23px/1.6 Montserrat,sans-serif;letter-spacing:-.025em;margin-bottom:16px}
.pk-story cite{font-size:13px;font-style:normal}
.pk-story .results{padding-left:23px;margin:18px 0}
.pk-story .results li{margin-bottom:14px;padding-left:4px}
.pk-story .results li::marker{color:#8b6710}
.pk-story .cta{background:#f7f5ef;border:1px solid #eee9dd;border-radius:20px;padding:36px;margin:30px 0 70px;text-align:center}
.pk-story .cta p{font-size:16px;color:#555}
.pk-story .cta a{display:inline-flex;justify-content:center;align-items:center;min-height:48px;background:#f4b819;color:#191919;padding:12px 22px;border-radius:11px;text-decoration:none;font-weight:700;font-size:15px}
@media(max-width:768px){.pk-feature{padding:24px;margin-top:50px}.pk-feature-grid{grid-template-columns:1fr;gap:28px}.pk-feature-top{margin-bottom:24px}.pk-feature-copy h2{font-size:32px}.pk-feature-visual{padding:26px}.pk-visual-value{font-size:66px}.pk-feature-index{font-size:9px}.pk-story{padding-top:80px}.pk-story .kpis{grid-template-columns:1fr 1fr}.pk-story .wrap{padding:0 22px}.pk-story .channels{grid-template-columns:1fr}.pk-story .turn .row{flex-direction:column}.pk-story .turn .arrow{transform:rotate(90deg)}.pk-story .chart{padding:22px 16px}.pk-story h2{font-size:23px}.pk-story blockquote{padding:26px}.pk-story blockquote p{font-size:20px}.pk-story .cta{padding:28px 22px}.pk-story .pk-article-hero{padding-top:24px}.pk-story .chart svg{min-width:600px}.pk-story .chart{overflow-x:auto}.pk-story .chart details{min-width:0}.pk-story .chart .sub{max-width:100%}}
@media(max-width:400px){.pk-feature{padding:20px;border-radius:24px}.pk-feature-top{gap:10px}.pk-feature-index{max-width:65px;text-align:right;line-height:1.6}.pk-feature-copy h2{font-size:28px}.pk-feature-facts{gap:14px}.pk-story .kpi{padding:20px 14px}.pk-story .kpi .v{font-size:27px}}
@media(prefers-reduced-motion:reduce){.pk-read{transition:none}.pk-read:hover{transform:none}}

.pk-story .pk-chart-scroll{overflow-x:auto;scrollbar-width:thin;scrollbar-color:#7f6c38 #252525}.pk-story .pk-chart-scroll:focus-visible{outline:2px solid #f4b819;outline-offset:4px}.pk-story .pk-swipe{display:none}.pk-story .chart{overflow:hidden}@media(max-width:768px){.pk-story .pk-swipe{display:block;color:#bbb;font-size:11px;margin:0 0 14px}}
@media(max-width:768px){.about-page .stats-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:14px}.about-page .stat-item{min-width:0;padding:16px 8px}.about-page .stat-item h3{font-size:clamp(24px,8vw,36px)}.about-page .stat-item p{font-size:11px;letter-spacing:.04em;overflow-wrap:anywhere}}
.pk-feature{scroll-margin-top:110px}.pk-read svg{width:17px;height:17px;flex:none}